DemandGen
Are you a business owner looking for digital marketing options? Are you looking to drum up interest in your business and attract new customers? Google’s DemandGen might be a tempting option.
But before you jump in, there are three key things to consider:
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1. Who are you trying to reach?
Not for everyone. It’s designed to capture the attention of potential customers who aren’t actively searching for what you sell. Think about your ideal buyer. Are they folks who comparison shop online before buying? If so, DemandGen might not be the most effective way to reach them. However, if you’re looking to build brand awareness and spark curiosity about your offerings, DemandGen could be a great fit.
2. Up for a bit of experimentation?
It is a relatively new offering from Google. While it promises powerful results, it’s still under development. This means you’ll need to be prepared to experiment with your campaigns, track performance closely, and potentially make adjustments along the way. Be open to learning and refining your approach to get the most out of DemandGen.
3. Resources at the ready?
DemandGen can be a time investment. Setting up your campaigns, crafting eye-catching visuals, and monitoring performance all require effort. If your team is already running on fumes, it might be best to wait until you have more bandwidth to dedicate to this new marketing tool.
Also, it incur a fairly good cost compared to ordinary campaigns and other options like Google’s Performance Max.
DemandGen is Simple and Powerful if You Know Your Needs
Ultimately, DemandGen can be a powerful tool to generate leads and grow your business. However, by understanding these three key points, you can make an informed decision about whether it’s the right fit for your unique needs.
