Google Performance Max campaigns in Google Ads promise to streamline advertising by automatically showing your ads across Search, YouTube, Display Network, Gmail, and Discover. Sounds like a dream come true for reaching new patients, right? Well, as someone in the healthcare field, there are a
Are you a business owner looking for digital marketing options? Are you looking to drum up interest in your business and attract new customers? Google’s DemandGen might be a tempting option. But before you jump in, there are three key things to consider: 1. Who
As someone who works closely with Google Ads, I’m excited about the advancements they’re making, especially with Google Performance Max campaigns (PMax). Well, PMax is not the only product Google want us to make use of. There are even more discussed products like Demand Gen.
As a performance marketing individual, it feels like I’m running a marathon blindfolded – constantly adapting to a landscape in flux. But hey, that’s the thrill of the game, right? Today, I want to share three seismic shifts that are rocking our world in 2024.
