So, you’ve heard about Google’s Demand Gen tool and you’re wondering if it can help you reach more people who need counseling or therapy services. Well! I’m not a therapist myself. However, in my experience, while these tools can be fantastic for some businesses, there

Hey There, Let’s Talk YouTube API! Have you ever wondered how apps or websites show you cool YouTube videos? Well, that’s where the YouTube API comes in! It’s like a special code translator that lets these programs chat with YouTube and fetch all sorts of

Google Performance Max campaigns in Google Ads promise to streamline advertising by automatically showing your ads across Search, YouTube, Display Network, Gmail, and Discover. Sounds like a dream come true for reaching new patients, right? Well, as someone in the healthcare field, there are a

Are you a business owner looking for digital marketing options? Are you looking to drum up interest in your business and attract new customers? Google’s DemandGen might be a tempting option. But before you jump in, there are three key things to consider: 1. Who

As a performance marketing individual, it feels like I’m running a marathon blindfolded – constantly adapting to a landscape in flux. But hey, that’s the thrill of the game, right? Today, I want to share three seismic shifts that are rocking our world in 2024.