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Hey Google Ads enthusiasts! Welcome back to our ongoing series of tips to help you master the platform. In our previous posts, we’ve covered everything from cross-media reach to the Privacy Sandbox. Today, we’re diving into something a little more futuristic, but incredibly important to
Well, when did it become tactical marketing vs strategic marketing from working along? Ever feel like every brand online is just shouting “SALE!” “GIVEAWAY!” “LIMITED TIME OFFER!” to you? You’re not alone. Lately, it feels like everyone is running contests, offering crazy discounts, and doing
The digital advertising sector is undergoing a seismic shift, and at the heart of this transformation is Google Privacy Sandbox. As privacy concerns grow and regulations tighten, Google is leading the charge to create a more secure and private web experience. But what does this mean
Click bailts even in Linked In!! Yes, LinkedIn has evolved from a simple professional networking platform to a dynamic space for thought leadership, personal branding, and content creation. Knowing the latest LinkedIn trends is as important as any other scoial mmedia platform. As the platform
Have you ever noticed how your phone seems to know exactly what you’re thinking? Or how ads pop up for things you were just talking about with a friend? It’s not magic – it’s tracking. And while it might seem harmless at first, the truth
Jupiter and Fi are neo-banking platforms that partner with Federal Bank to provide banking services, including debit cards. However, their debit cards are not considered equivalent to traditional Federal Bank debit cards for several reasons: 1. Issuing Entity and Branding 2. Features and Limitations 3.
Before 2024 ends, let’s discuss Oxford’s word of the year 2024. Due to the increasing need of digital detox and prominence in reflecting societal concerns about the negative impact of excessive online content consumption, “brain rot” was chosen as the word of the year. What
A cross-media reach campaign allows the marketer to deliver an integrated and impactful brand message across multiple channels. In this blog post, we’ll walk you through a step-by-step guide on how to set up a successful cross-media reach campaign. How to Set Up a Cross-Media
Google Ads is a powerful tool to reach your target audience and drive results but not without Google Ads Copy. However, to maximize its potential, you need to craft compelling ad copy that grabs attention and drives clicks. In this blog post, we’ll explore the
In our previous blog, we discussed the power of cross-media reach measurement. Now, let’s delve into another groundbreaking feature of Google Ads with AI: AI-powered optimization for Google Ads. What is AI-powered Optimization? AI-powered optimization is a revolutionary approach that leverages machine learning to automatically
